Dongfeng Cummins produces Chinese products with international technology
Dongfeng Cummins produces Chinese products with international technology
China Construction machinery information
2015 is extremely important for Cummins, the world's largest independent engine company. What are the requirements of electronic universal testing machines for operators? A landmark year. This year was the 40th year that Cummins entered China. Ancient Chinese sage Mr. Kong said, "forty is not confused.". Has Cummins, which has been in China for 40 years, been "confused" about the Chinese market and users
recently, Wang Ning, vice president of Cummins and general manager of Dongfeng Cummins, elaborated on various development strategies of Dongfeng Cummins in China. In the course of 40 years of development in China, how did Dongfeng Cummins step by step towards "no doubt" and finally embark on a characteristic road of producing "Chinese" products with "international" technology
strong brands marry China's "core" environmental sound
"After the reform and opening up, Cummins is the first multinational diesel engine enterprise to enter China. From the initial sale of products to the strategic partnership with Dongfeng company, one of the best manufacturers of the whole series of automobiles in China, it finally introduced the B-series engine to China in the form of license. The development process of Dongfeng Cummins in China is a strong marriage of brands, a cumulative process step by step." Wang Ning expressed with emotion
indeed, Dongfeng Group has its own independent brand in the field of commercial vehicles in China. It has the advantage of continuous innovation and upgrading in terms of technology, and has always led the development trend of commercial vehicles in China for many years. Cummins is the largest independent engine manufacturer in the world, and it is also an enterprise among engine manufacturers that completely masters the complete set of technologies from key parts to system integration. The cooperation between the two can be described as a combination of strong and powerful, "rich and powerful" marriage
if the strong attack, it must be a heavy fist. Dongfeng will carry out the next step. Cummins was established to introduce B-series engines to China in the form of a license. It will continue to improve and improve according to China's policy market and customer needs until it produces engine series products that meet the needs of the Chinese market. Nowadays, Dongfeng Cummins engine has become a typical representative of high-end power in China's automotive market, especially in the field of commercial vehicles. Previously, Dongfeng commercial vehicles and Dongfeng Liuqi's cutting-edge participating vehicles at the Shanghai auto show were equipped with Dongfeng Cummins engines. At the Beijing bus exhibition held on May 11, the diesel models displayed by Foton OUHUI were also equipped with Cummins ISG large displacement engines
the style of a strong person is more than just doing. With the increasingly prominent energy and environmental problems in China, how to catch the fast train of green economy through new energy strategy has brought unprecedented challenges and opportunities to automobile and supporting enterprises. At the 2015 Beijing international road transport, urban bus vehicles and parts exhibition, Cummins launched the second locally developed and locally manufactured domestic natural gas engine series flagship product b6.7g, which received enthusiastic response. Wang Ning said: "The successful launch of b6.7g marks that Cummins has further improved the product line of domestic natural gas engines and provided more choices for Chinese users.
from Euro I to Euro VI, Cummins has always been the first to introduce the most advanced environmental protection technology into the Chinese market. In addition to environmentally friendly diesel engines, Cummins has always been the global leader in alternative fuel engine technology. Since 1999, clean Cummins natural gas engines have been available Started to serve Chinese users. In order to better tailor to the needs of Chinese users, Cummins began to develop domestic natural gas engine platforms
in 2014, Cummins began to introduce natural gas engines into China. The first model is l8.9g, which is mainly for the 12 meter bus market. The second domestic natural gas model b6.7g launched in 2015 carries Cummins' greater expectations. Industry insiders also highly affirmed Cummins, a natural gas engine product that meets China's current environmental and energy needs, and predicted that with the continuous introduction of b6.7g into the market, this product will gradually become a strong voice in the green and environmental protection movement of the engine industry
adapt to the economic environment "core" product "heart" concept
"Cummins's accelerated development in the Chinese market in the past two years is indeed inseparable from the country's overall environment. Now China's overall environment is the new economic normal. The new economic normal is good for the overall development of the engine industry. Under the natural stone state of Xinchang (103), Dongfeng Cummins can maintain its past high-speed development only by adapting." Wang Ning said
and how to adapt to the new economic normal, Wang Ning also put forward his own views: "Today's Chinese market is no longer a rising tide, and you can go to the market to buy vegetables and pick fruits when you go. Now the 'new' of the Chinese market is that it has entered a new normal that really depends on how to create value for customers and end users in order to make the market a good one, and the new normal will also promote the overall improvement of the production level of enterprises and the industry itself. This is a new normal in a virtuous cycle."
since ancient times, those who do not seek immortality are not enough to seek a moment; Those who do not seek the overall situation are not enough to seek a domain. Facing the new economic normal and the future full of unlimited development possibilities, Dongfeng Cummins is using its "heart" to serve Chinese customers and seek the blue ocean of engine market development by taking advantage of the new economic normal. The quality of products is the cornerstone of enterprise development. Unremitting innovation, constantly bring new products, and bring fresh development blood to the market. Every year, Dongfeng Cummins is ahead of its peers, and vigorously develops more engine products that meet market needs and user needs
for example, Dongfeng Cummins has been racking its brains in the pursuit of the comprehensive economy of products (also known as "liquid" economy), trying to help users save, so as to realize customer value. Because now, after the emission standard reaches the fourth national standard, the engine consumes both fuel and urea. It is not economical to achieve only one of them. What Dongfeng Cummins pursues is to make the combination of them reach the optimal state
in terms of electronic control technology, Dongfeng Cummins has been pursuing how to control the engine more intelligently, and even considering how to better connect the electronic control technology with the interconnection technology. In China, Cummins and Tianyuan Technology jointly developed telematics, which is precisely through this remote control technology platform to achieve the connection of economy, electronic control technology and interconnection, help users improve the efficiency of operation and management, and create greater value for customers
product service is the foundation of an enterprise. China Truck found that Dongfeng Cummins has been paying special attention to the pre-sales and after-sales service of products. Dongfeng Cummins thinks more about how to help customers use their products well, and Dongfeng Cummins attaches great importance to the understanding of the localized market, constantly penetrating into customers and understanding the needs of local customers in China. Only by understanding the needs of customers can we respond positively, quickly adjust the direction of the company's development, adapt to the development and changes of the market, launch the products most urgently needed in the market, and win the hearts of customers
for example, Dongfeng Cummins has always attached great importance to accessories and post market services. The 100000 km oil change mileage is a technological achievement that no one would have thought of five years ago. Now, through the integration of Cummins Filtration Technology and a series of engine technologies, it has taken the lead in realizing the 100000 km oil change mileage guarantee on Cummins ISG engines. This is the joint achievement of Cummins' comprehensive technology and system integration capability, in which filtering technology plays a very important role. The close combination of filtration technology, nanotechnology and material science is an important embodiment of Dongfeng Cummins' emphasis on post market services
as a vehicle supporting enterprise, Dongfeng Cummins has also been pursuing a higher matching degree with vehicle products. For a long time, Dongfeng Cummins has been considering how to do a good job in the power system and how to optimize the cooling system while doing a good job in the engine product itself. The solution of these problems requires technical research and development and investment. Integrated innovation brings greater value to customers, which is the specific manifestation of Dongfeng Cummins' adherence to service as the foundation of the enterprise
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